Patrick Naef's new book on Digital transformation:
The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn’t a simple instruction manual; it’s a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking exploration offers fresh perspectives, challenges the status quo, and provides inspiration from companies that are leading the way. Take control of your organisation’s destiny through the power of Digital Transformation.
Podcast Deep Dive on Technology: a discussion about Patrick Naef's book "The Technology Illusion".
Audiobook Version available on Audible and hundreds of other channels:
The Technology Illusion: Dispelling the Myth of Digital Transformation
The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn’t a simple instruction manual; it’s a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking exploration offers fresh perspectives, challenges the status quo, and provides inspiration from companies that are leading the way. Take control of your organisation’s destiny through the power of Digital Transformation.
Print or Kindle version English:
The Technology Illusion: Dispelling the Myth of Digital Transformation
The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn’t a simple instruction manual; it’s a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking exploration offers fresh perspectives, challenges the status quo, and provides inspiration from companies that are leading the way. Take control of your organisation’s destiny through the power of Digital Transformation.
Gedruckte oder Kindle Version Deutsch:
Die Technologie-Illusion: Der entzauberte Mythos der Digitalen Transformation
Die digitale Revolution fordert uns heraus, über den Tellerrand des Gewohnten hinaus zu schauen. In einer Welt, die sich rasanter denn je verändert, sind CIOs mehr denn je gefordert. Dieses Buch lädt Sie ein, die Rolle des Technologieführers neu zu denken. Was bedeutet es, in einer Zeit der ständigen Disruption erfolgreich zu sein? Wie können wir Technologie nutzen, um nicht nur Prozesse zu optimieren, sondern neue Geschäftsmodelle zu schaffen? Entdecken Sie neue Perspektiven und hinterfragen Sie etablierte Denkweisen. Lassen Sie sich inspirieren von den Geschichten erfolgreicher Unternehmen und gestalten Sie die Zukunft Ihrer Organisation aktiv mit. Dieses Buch ist kein Rezeptbuch, sondern ein Denkanstoss für alle, die die digitale Transformation gestalten wollen.
The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation
In a rapidly shifting landscape of business technology, established CIOs must continually reaffirm their relevance by demonstrating an extraordinary capacity for innovation and adaptation. In my view, the only way for existing CIOs to survive in their roles is to radically reinvent themselves. Unfortunately, much of the existing literature on digital transformation is naïve, misguided, or simply wrong, with far too many self-proclaimed "experts" attempting to make a name for themselves by claiming to know how to successfully drive digital transformation. In a field populated by questionable experts touting dubious success stories, Patrick Naef has carefully selected contributors who have either implemented genuine digital transformations or produced important academic research on the subject. Each of the chapters in the book offers a unique perspective informed by real-world engagement with the realities of possibilities of digital technology. By bringing together these disparate voices, the editor hopes to further clarify the transformative potential of digital technology, equipping the CIOs of today with the knowledge and insight necessary to thrive in the world of tomorrow.
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